Nina Kulchevich Lakhno is a distinguished Strategic Communication Consultant and the founder of Victory PR agency. With a profound background in reputation management spanning ten years, she has successfully navigated diverse sectors such as advocacy, TECH, financial PR, and Impact PR. As a co-founder of PR Army, Nina dedicated the last year and a half to countering disinformation, showcasing her expertise in advocacy and strategic development of the organisation, and leading impactful PR projects, including Voices of Freedom 2.0.
Having expertise of countering disinformation, Nina focuses on independent research, delving into Russian disinformation narratives and examining their influence on public opinion and politics across EU countries.
Before founding Victory PR, Nina's career highlights included working in middle management at Pleon Talan (Ukraine), including leading the Babiy Yar book project, which got the Grand Prix, Best of the Best, and the IPRA Golden Award, etc. in 2009. With 19 years of experience in PR, Nina Kulchevich Lakhno continues to shape the field with her strategic vision and dedication.